Strategic Cultural & Creative Consultancy across music, hospitality and lifestyle.
We partner with brands, artists and leaders to define creative strategy, positioning and artistic direction — shaping identity and experience with meaning.
01
What we do
01. Creative Strategy
Providing clear creative direction with long-term relevance.
02. Brand & Cultural Positioning
Defining identity, positioning and storytelling within contemporary culture.
03. Artistic Direction & Programming
Shaping artistic vision across brand identity, talent programming and spatial experience.
04. Concept & Experience Development
Developing original, authentic and influential concepts across music, hospitality and lifestyle.
05. Strategic Development & Artist Advisory
Advising organisations, founders and creative leaders through moments of evolution and growth.
02
About
Vyvatra
Vyvatra Studio is led by Jessica Capaz McCarthy, Creative Strategy Director and former Artistic & Music Director with over 15 years of experience shaping internationally recognised environments across music, hospitality and the arts. Based in Ibiza and working internationally, the studio collaborates with brands, creative ventures and leaders seeking meaningful and lasting relevance.
